Science's Solution to Caffeine

"Like millions, I relied on caffeine to get through the day—until I realized it was a crutch. Instead of giving me energy, it left me anxious and burned out. When I couldn’t find a better alternative, I was forced to make one. Px Coffee was born from a simple idea: energy should work with your body, not against it."


— Jeffrey, Founder & CEO


So we worked to identify and solve the 5 main overlooked issues with caffeine:

The 5 Caffeine Misconceptions

1

Caffeine is natural, so our bodies can handle it 🌿

True, caffeine is natural. But... it exists as “nature’s bug spray.” It’s purpose is to protect plants from small animals and insects by overstimulating their nervous systems. For us humans, our bodies can handle it, but we weren’t designed to do it well. In fact genetically, over 50% of people are slow metabolizers, meaning caffeine lingers longer and causes more side effects—like jitters, headaches, disrupted hormones, and more.

2

Caffeine Helps You Focus 🧠

While caffeine can increase alertness, it often leads to overstimulation, anxiety, and poor concentration—especially in high doses or for genetically slow metabolizers. Focus? Not when your heart is racing and your mind’s scattered

3

Caffeine Doesn’t Affect Sleep If You Drink It Early 😴

Caffeine’s half-life is up to 5-6 hours. For many, that “morning cup” can still be active at bedtime, reducing deep sleep even if you fall asleep just fine. Poor sleep = poorer health, memory, mood, and metabolism.

4

Drinking more caffeine gives you more energy ☕

The maximum benefit of caffeine’s alertness boost comes within 30 minutes of your first cup.

The reason your second cup never feels as good as your first? It isn’t making you more alert—it’s just keeping you from crashing while adding to the anxiety, brain fog, cortisol and more.

It borrows energy from “later you” and builds up what is called “sleep debt.” Once it wears off, the crash hits. Hard.

5

Cutting Caffeine Means Giving Up Energy 🧘‍♂️

Caffeine can flood your system with stress hormones like cortisol, which can feel like energy, but it’s actually just your body’s emergency response. Over time, this can burn out your adrenals and hurt performance—especially if you're already overtrained or underslept.

Real energy comes from good nutrition, quality sleep, and smarter stimulation, not masking fatigue. There are cleaner, more effective alternatives that support energy, focus, mood, and metabolism—without sacrificing your health.

There’s a Smarter Way to Energize

It turns out our bodies already have a solution. Nearly 84% of the caffeine in our bodies is turned into something called Paraxanthine (we call it Px), caffeine's primary metabolite. It has the same energy, alertness, and focus boosting benefits that caffeine does, but it addresses each of the 5 major caffeine problems:


  • Metabolism: Our bodies metabolize Px up to 40% more efficiently, meaning it provides smooth, gentle energy even to slow metabolizers

  • Focus: Px's structure makes it less likely to spike stress hormones, cortisol, and blood pressure. It doesn't constrict blood vessels, so your brain can focus without getting closed off.

  • Sleep: Because Px processes 30-40% faster, and because caffeine has an additional metabolism step, Px can clear up to 60% faster, meaning for you—sleep friendly coffee, even with an afternoon cup.

  • Smooth energy that builds, not bottoms out. More refined energy that compounds with each cup rather than overstimulation up to an inevitable crash.

  • Smart energy that fuels a cycle of rest and recovery. Rather than borrowing energy, stealing sleep and masking fatigue, Px provides a boost that goes to work with you, and goes home at the end of the day.


Our bodies seem to have a great solution. The problem is that Px doesn't exist in our bodies alone. Caffeine covers up most of the benefits. That’s why we created Px Coffee, to give you the benefits of Px on its own, replacing caffeine in freshly roasted specialty coffee to keep your ritual the same, and just upgrade the way you feel while drinking it.

4.9 stars | Over 1,000,000 cups sold 

Px Coffee

Science's Solution to Caffeine

Px (paraxanthine) is what your body turns caffeine into. It has all of the energy and focus boost, just without the caffeine consequences.

What this means for you?

Morning energy jitter-free

Sharper focus concentrate without fog

Afternoon productivity without the crash

Better sleep without restless nights

Smarter metabolism stomach friendly

Great taste and freshly roasted

AS SEEN IN

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No more caffeine rollercoaster.

There's no doubt about it: Coffee is essential to our daily routines. But traditional coffee has caffeine, and caffeine comes with downsides.


You get about 30 minutes of free energy before the jitters and brain fog kick in. Then there's the afternoon cup or the afternoon crash. Both affect the rest of your day. It's frustrating to feel dependent on caffeine just to function.


What if coffee could be smarter? No more jitters... No more crashes...  Only smooth, consistent, reliable energy.

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After years of research, Rarebird has created the first and only Px Coffee. Using patented technology, Rarebird replaces caffeine with Px—an ingredient that naturally occurs in your body, but is typically overshadowed by the side effects of caffeine. Rarebird is the only coffee that allows you to experience the benefits of Px on its own.


Px kickstarts your day without triggering cortisol and adrenaline spikes, so you can have sip throughout the day, staying energized and focused, avoiding midday slumps and crashes and still sleep soundly at night.


With Px, you can stop worrying about caffeine and simply replace it with something better.

Rarebird's Story

"Like millions, I relied on caffeine to get through the day—until I realized it was a crutch. Instead of giving me energy, it left me anxious and burned out. When I couldn’t find a better alternative, I was forced to make one. Px Coffee was born from a simple idea: energy should work with your body, not against it."


- Jeffrey, Founder & CEO

Px Coffee

Patented | Award-winning | Mold-free

Rated 4.9/5.0 from 345 reviews

Px Coffee

Dark Roast | 12 oz. Bag

Our most popular roast. Rich and bold with notes of dark chocolate, toasted marshmallow, and roasted nuts.

60mg Px per serving

Caffeine-like energy without the jitters

No afternoon crashes, sleepless nights

Roasted fresh to order every week

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Benefits:

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Benefits Over Time

Day 1: First cup. Only energy, no crash.

Week 1: Better sleep, better focus.

Month 1: Peak performance every day.

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How Does it Compare?

Our patented formula sets a new standard that traditional coffee can't match.

Rich coffee flavor

Smooth, jitter-free energy

Sleep friendly

Reduces stress

Stomach friendly

Focused, not wired

Freshly roasted weekly

Px Coffee

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Who have made the switch

Better health through coffee

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Afternoons

Sleep

Px's more efficient metabolism means energized afternoons, relaxed evenings, and better sleep, even when enjoyed later in the day.

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Hormones

Control

No cortisol or blood pressure spikes means you can sip throughout the day and stay focused and in control—because you want to, not have to.

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Anxiety

Stress

Multiple studies have shown Px to be anxiolytic (reducing anxiety), while a 2024 study found caffeine to be likely to actually increase anxiety.

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Quality

Mold-Free

We strictly procure sustainably harvested specialty grade, single-origin coffee and test for mold and mycotoxins.

Px Cold Brew

Smooth | Chocolatey | Ready-to-drink

Px Cold Brew

Black | 12-Pack, 12 oz. Cans

Ready to drink and canned for your convenience, this addition to our Px Coffee line serves as an excellent way to enjoy our signature coffee in your home or on the go. It offers the jitter-free energy boost, improved focus and better sleep you've come to love from Px Coffee.  

0g Sugar

15 Calories

60mg Px per serving

Caffeine-like energy without the jitters

No afternoon crashes, sleepless nights

No refrigeration required

FREE SHIPPING on all subscriptions!

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Benefits:

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off on every order 

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Auto-ship every month

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Pause, change or cancel anytime

30 days risk-free

One-time purchase

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You'll miss out on:

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No discount

No free shipping

WIRED not... Wired 

"Honestly, I felt many of the positive effects after my first cup. I felt focused and got a lot of work done, certainly more than I would have if I didn’t have any coffee at all, and I got absolutely none of the heart-racing, jittery feeling I do with regular coffee. Even if you drink a lot of this, you’re not going to feel cracked out, but your attention span will likely increase. It’s a weird biohack, but it works. Another bonus—I didn’t feel it rush through my digestive system as I do with regular coffee, if you know what I mean."


— Andrew Watman, Wired

Wired magazine reviews Rarebird Px Coffee, highlighting its alertness benefits without jitters.

Watch Ali's Review

1 week with Px Coffee

Energy Boost

Sleep Quality

Focus

Cortisol

FAQs

Don't see your answer? Reach out to contact@rarebird.coffee and our team will be happy to help!