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Founded By Scientists,
For Optimists
We are the brand that created coffee with Px and showed caffeine the back door. Our passion is to invent new ways to power minds and improve lives.
Rarebird is here to illuminate a path for those who are intentional about wellness through America's favorite beverage. Because the way we see it, the everyday choices you make should help your mind and body function at their best, and nothing less.
Our mission
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How It All Began
Rarebird was founded by Jeffrey Dietrich, whose Ph.D. thesis and ventures in bioengineering led him to a concept that changes coffee as we know it. It’s an advancement that provides health benefits for the mind and body - which is good news for, well, everybody.
Caffeine has been the marathon fuel for the human race for a long time — from the Enlightenment through the technological revolution. It’s been a great ride, but if we’re being honest... isn’t caffeine increasingly incompatible with modern life?
So we crafted a coffee with Px instead of caffeine. That means fewer downsides like the caffeine jitters, anxiety and poor sleep. Px coffee is smarter all around, delivering perks like smooth energy and refined focus. Plus, with a shorter half-life, Px is far less likely than caffeine to disrupt your sleep
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Message from Our Founder
I was in my late twenties when I realized that traditional coffee wasn’t working for me any more. The morning cup that used to help me get ahead was now leaving me behind. Anxiety and jitteriness became the new normal. The problem wasn't actually coffee, or even caffeine; the problem was partially me – I'm genetically predisposed to be caffeine sensitive – but also my life had become really, really stressful and I wasn't taking care of my own mental health. Caffeine was just a magnifying lens for my stress.
I tried all the coffee alternatives out there, but let’s be honest, anything without caffeine doesn’t work and I love the ritual of brewing a cup first thing in the morning. So rather than try and beat coffee I decided to reimagine what it could be. That idea led me to the world's first true caffeine alternative, paraxanthine (Px), and to think of coffee as the ultimate mental wellness drink, not just a cup of joe.
Jeffrey Dietrich, PhD
Founder and CEO
A LITTLE BIT ABOUT US
Asking “what if” is the only way to change what is. Fueled by the optimism that we can create a better future, Rarebird has formulated an improved coffee experience so everyone can love drinking coffee even more.
Same Ritual, Better Results
BREW IT YOUR WAY, GROUND OR PODS
Crafted with Care, Guaranteed to Satisfy
Safe, delicious, and on us if you don't love it.
Mold
Free
FDA gras
certified
freshly roasted,
always
money-back
guarantee