Founded By scientists, for optimists
Rarebird was started to illuminate a path for those wanting smarter, more intentional wellness through America's favorite beverage. The way we see it, the products we use day in and day out should help our minds and bodies function at nothing less than their very best. Caffeine just wasn't cutting it.
Breaking up with caffeine
Rarebird was founded by Dr. Jeffrey Dietrich, whose PhD thesis and ventures in bioengineering led him to a concept that changes coffee as we know it.
Caffeine has been the "sprinter's fuel" for the human race for a long time. It’s been a great ride, but if we’re being honest... isn’t caffeine increasingly incompatible with modern "marathon" life?
So in breaking up with caffeine, we crafted a coffee that replaces it with Px, a smarter alternative without the downsides that traditionally came with caffeine.
Message from Our Founder
"I was in my late twenties when I realized that traditional coffee wasn’t working for me any more. The morning cup that used to help me get ahead was now leaving me behind. Anxiety and jitteriness became the new normal.
It turns out, the problem was never even coffee, it was partially me - I'm genetically predisposed to be caffeine sensitive - and partially caffeine. My life had become really, really stressful and caffeine became a magnifying lens for it.
I tried all the coffee alternatives out there, but let’s be honest, anything without caffeine doesn’t work and I love the ritual of brewing a cup first thing in the morning. So rather than try and beat coffee I decided to reimagine what it could be.
That idea led me to the world's first true caffeine alternative, paraxanthine (Px), and to think of coffee as the ultimate mental wellness drink, not just a cup of joe.
Jeffrey Dietrich, PhD